Art Shows > Low Art - Malka Inbal
Low Art - Malka Inbal / ArtMabat  הצילומים באדיבות ArtMabat 18/03/2019 to - 27/04/2019 Low Art / Malka Inbal The exhibition corresponds to an exhibition that was shown at MOMA in New York in 1991 and was called LOW ART & HIGH . (High and low art). In high art, Picasso, Miro, etc. were exhibited in low art. The rationale of this exhibition was that a person who was never exposed to art, visited galleries or museums was exposed to street culture, a large part of which are advertisements. In the preparation of the advertisements, much thought is invested, psychological and design studies. The advertisement must work on our sense of aesthetics quickly. Some show prestige and turn to an affluent audience, others offer promotions and discounts and turn to another target audience, and all of them ensure that the product purchased will make us happy. The advertisement should be seductive and encourage consumer culture. I chose advertisements that were of interest to me, sometimes the happy smile, naked male models (anti-thesis for female nudity), etc. All this without any attempt to contain any products that are published. I wanted to disassemble the advertisement from its caption and its surroundings. I chose to deconstruct in two ways: 1. Adhesion on a surface of pulp paper, which I make from recycled paper 2. Preparing silhouettes, which I projected onto a screen that I also made paper pulp. In both ways I created a deconstruction of the selected advertisements. (The choice to prepare the advertisement in two ways was to illuminate the issue and interest the viewer.) In the first way, I began cutting the advertisement, cutting it off from its surroundings with a purely aesthetic graphic choice. I made pages of sizes tailored to the size and shape of the advertisement, a rough recycled paper pulp, which makes the result rough and padded. I pressed the picture to the pulp while it was wet. This caused the ad to break a little. After the dried pages of the advertisement had dried up, I rattled it with paper until it had lost its shape. In the second way, I stuck every advertisement on black Bristol and then carefully chose where to cut it with a graphite knife. The end result was the creation of cracks in the ad. I hung every such advertisement from the ceiling and, with flashlight lighting, lit through the cracks I had cut, and projected on a surface that was also a bright white paper pulp. The white difference formed a fine gray color, including the projection of unidentified white figures and items. There is no doubt that advertising, despite my creative approach to advertising, is to take a personal stand on consumer culture. The presentation of this series in New York, the capital of world capitalism, of course has its own say. Malka Inbal -Art Photographer www.malka-inbal.com + 944 666 504 972 Translated using Google translate. location - ArtMabat רחוב רופין 15 כפר סבא Time - 18/03/2019 to - 27/04/2019 Exhibition opening - 27/03/2019, שעה - 20:30 הכניסה חופשית, כיבוד קל. נשמח לראותכם |
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